Cone Killer partnerships
Sponsorship
Your sponsorship or co-sponsorship is negotiable and very much appreciated. We’ll win together!
Cone Killer associate sponsorship
Join the pit crew
Our Associate Sponsorship was created for those who wanted to support the race team but did not have the need to advertise on the race car.
Our Associates enjoy attending races, visiting with us in the pits, and the pride that comes with being associated with an NHRA drag racing team.
Associate Member
Each Associate Membership includes
- 8″ x 10″ Autographed Photo Plaque
- Invitation to Select Race Dates
- Embroidered Team Race Shirt
All for only $500/year
Become an associateCone Killer primary sponsorship
The proposal
Section 01
An invitation
We invite you to sponsor the racing organization of Means Racing. Our goals are to race as many races as we can attend throughout the year to promote your company to the best of our ability.
Your sponsorship or co-sponsorship is negotiable and very much appreciated. You will receive publicity and advertising, in addition to logo and product identification through local and national press coverage. We also display the race vehicle with special appearances at local trade shows, car shows, malls, schools and charitable events.
Additional details about the drag racing team and the benefits of sponsorship are provided below.
We’ll Win Together!
Section 02
Why drag racing
- QWhat is drag racing?
- AOne of the fastest-growing fields of motorsports. Drivers compete head-to-head in quarter-mile races.
- QWhy should you care?
- AMore than 1.9 million people attend national, divisional and local drag racing events each year. Another 200 million watch the races on TV. Even more read about them in the newspapers and magazines.
- QWhat does this mean to you?
- ADrag racing fans are loyal to the sponsors who support the sport they love. Sponsoring a drag racing team provides a unique way to reach your customers and make new ones.
- QWhat is NHRA?
- AThe National Hot Rod Association is the world’s largest motorsports sanctioning body. NHRA reaches major markets throughout the country with the Mello Yellow Drag Racing series.
- QWhy Means Racing?
- AWe want to get you on the fast track in this rapidly growing sport by sponsoring a 7 second, 180 mile per hour, drag racing car.
Winning
This is what NHRA is all about… winning sponsors and winning drivers. People involved in drag racing have been successful both on and off the track. Many companies achieve or surpass their marketing goals through their partnerships with drag racing teams.
Sportsmanship
Win or lose, drag racing brings out the best in people. Whether it’s a handshake at the finish line or helping out another team, drag racers respect one another. This respect is the positive image you want representing you! Let us show you how Means Racing image and winning attitude can deliver the results you are looking for.
Section 03
Auto racing sponsorship
Auto racing is one of the most popular spectator sports in the country and has become a premier marketing tool for many businesses.
Auto racing sponsorship reaches a valuable and widespread consumer market
- The average auto-racing spectator is 18 to 34 years old, affluent, well educated, and a significant contributor to the consumer marketplace.
- A Harris survey of sports reports that one of every four Americans in the 21-29 year old age bracket considers him or herself an auto racing fan.
- Sears Roebuck Co. determined that 75 percent of all males between the ages of 17 and 34 have been spectators of at least one auto race.
- First National City Travelers Checks estimates that 50 million potential purchasers of their travelers’ checks are attracted each year through automobile racing.
An economical and cost-efficient method of advertising
“The rule of thumb is that putting $1,000 behind a sports event generates the same exposure as $10,000 in advertising.”
“This is a good way to advertise. It’s the lowest cost per thousand [people] that I know of, including networks. It gathers a group of people that you don’t reach in other ways, and yet it crosses all of the advertising methods. So we have gotten very good results.”
Section 04
Sponsorship benefits
Your sponsorship of the Means Racing Team will benefit you through competition-related promotion and advertising.
Sponsorship benefits include
- Spectators and competitors see and hear your company’s logo and name during each event.
- Marquee exposure of your company’s logo / name on the racecar itself.
- Drivers and crewmembers wear uniforms with your logo / name at all racing and promotional events.
- Traveling billboard exposure of your company’s logo / name on team truck and transport equipment.
- Use of racing team to enhance employee relations and client promotions.
- Monthly Team Newsletter provided as a marketing tool.
Consumer-oriented activities
- Televised use of the Means Racing team, race car or truck.
- Newspaper and radio advertising.
- Advertising through our website.
- Year-round press and publicity program.
- Advertising through handouts and t-shirts.
Your sponsorship goes to work for you as soon as your company logo/name or product identification is professionally displayed on the racecar. In addition, your company and/or product information can also be displayed on the drivers’ suits and crew uniforms and shirts.
Section 05
Programs
Sales-force activities
- Team and racecar attend sales meetings and promotions structured around racing themes.
- Sales contests related to racing themes and products.
Dealer-related activities
Dealer-related point-of-sale presentation kits, theme-oriented promotions, dealer and race-event give-a-ways, self-liquidation items (posters, caps, decals, and photos), cooperative advertising arrangements, dealer group meetings with car / truck / team members present, race location activities with Greg Means, and media advertisements.
Visual impact
The Means Racing team becomes your team, and displays your corporate colors and product logo on the car / truck, transportation vehicles and crew/driver uniforms.
Racing-related programs
- Increased sales force effectiveness.
- Stimulate dealer interest for a broader distribution.
- Convey a positive race and win public image; easily identified by customers and supported by your company’s employees.
- Influence consumers to accept your product and seek it out at the retail level.
Section 06
The bottom line
Nostalgia drag racing
The 1997 Stirling Front Engine Dragster can be wrapped from nose to tail in your design. From the starting line to the finish line, millions of people will see your company’s name and colors on a jarring 1200 horsepower Nostalgia dragster covering the quarter mile in the 7-second ranges at over 180 miles per hour. When the noise stops and the smoke clears, the parachutes blossom with your company’s name – bringing the car safely to a halt.
Greg Means
Team Owner · Means Racing
- Career best E.T.
- 7.19
- Career best MPH
- 192.6
Sacramento, CA
Because every company has different marketing goals and resources, Means Racing will work with you to tailor a sponsorship to meet your needs.
Through our experience in motorsports, we have seen what works and what doesn’t in drag racing sponsorships.
Means Racing wants your name to be a winner both on and off the track. Our goal is to build a winning team with your company.
Section 07
Transport & crew
Team transport
Moving a drag racing team from race to race across the states requires an elaborate team transport. This 42-foot transport trailer can be covered with your name and company colors; traveling thousands of miles a year grabbing the attention of motorists wherever we race. Quite the billboard, don’t you think? And at the track – these transports become the workshop for a team throughout the race weekend of drag racing excitement. A 40 foot awning, embossed with your company’s name, may be installed to protect the crew from the sun and rain.
Driver and crew
Drag racing teams operate with a crew of three to four. The team members represent the companies who back them. Each driver and crew member proudly wears the uniform of his or her sponsor. From the driver’s helmet to the transmission specialist’s work shirt, your logo can be seen by thousands of racing fans. Camera shots often focus on the crew members feverishly working on the car / truck between rounds.
Talk to us about your goals, and we’ll help you get more mileage out of your marketing dollar. Contact us about your future involvement in drag racing.
Section 08
More exposure
With drag racing, fans are not just spectators, they’re more like participants. People who go to drag races don’t just sit in one spot; they can tour the teams’ pit areas and get an up close look at the crewmembers in action. Drivers take the time to meet their fans, pose for pictures and sign autographs every day of the race. Many fans collect the free “info handouts” which have photos of the car, statistics about the driver, and information about the sponsor.
The car can be displayed at shows, expos, or your own headquarters, an excellent way to promote your company and its involvement in Drag Racing.
“Man has never invented a vehicle that he hasn’t raced… or used to promote a product. Automobiles, sailboats, skateboards and bicycles all have been raced with the stated or implied message: ‘Buy mine and run with a winner.’ But the sport that has made the most out of advertisers’ desires to ride with a winner is auto racing.”
Press coverage
Your company and product benefits from the personal appearances; press conferences; media coverage of individual racing events including television, radio, newspapers, internet and websites, national consumer magazines, automotive trade magazines, and special-interest automotive publications.
Section 09
Sponsorship levels
Cone Killer’s drag racing sponsorship levels.
- Level1
Single Race Sponsorship
$100 – $500
Single race sponsorship, contingency size logo on both sides of car and sponsorship announcements throughout race.
- Level2
Contingency Sponsorship
$500 – $1,000
Sponsorship for the full race season with contingency size decal on both sides of car. Sponsorship announcements throughout race season.
- Level3
Associate Junior Sponsorship
$1,000 – $2,500
Sponsorship for the full race season with 12 X 12 logos on both sides of race car as well as trailer, logo on driver and crew uniforms and all self-liquidation items. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage.
- Level4
Associate Sponsorship
$2,600 – $5,000
Sponsorship for the full race season with 20 X 20 logos on both sides of race car as well as trailer, logo on driver and crew uniforms and all self-liquidation items. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage.
- Level5
Associate Senior Sponsorship
$6,000 – $14,000
Sponsorship for the full race season with full size company logo on race car, trailer sides, driver and crew uniforms and all self-liquidation items. Advertising on race team website and links to company homepage. Sponsorship announcements throughout race season. More details to be worked out with car owner.
- Level6
Primary Junior Sponsorship
$15,000 – $24,000
Sponsorship for the full race season, company logos on the cowl and side panels. Full size logos on trailer, driver and crew uniforms to match company logo as well as all self-liquidation items. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage. Discounts for multi-year contract. Opportunity to involve sponsor’s preferred charitable organization or cause. Tickets to the events including VIP passes where valid. Use of sponsor venue for launch, main event, or supporting event. More details to be worked out with car owner.
- Level7
Primary Major Sponsorship
$25,000 – $50,000
Naming rights sponsorship (perceived “ownership” of the team), race car and trailer painted in company colors and logos along with matching driver and crew uniforms conforming to company requirements. All self-liquidation items will bear company colors and logos. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage. Opportunity to involve sponsor’s preferred charitable organization or cause. Discount for multi-year contract. Company has merchandising rights and product endorsements. Tickets to the events including VIP passes where valid. Use of sponsor venue for launch, main event, or supporting event. More details to be worked out with car owner.
Section 10
Conclusion
Thank you for taking the time to read over our proposal. If you have any questions, concerns or ideas, please contact us. We look forward to working with you and your company.
Thank you!
Greg Means
Means Racing